How we score
The Gym Growth Score measures one thing: what a prospective member can see about your gym online, and how that compares with the gyms near you. It reads public data — your Google Business Profile, your reviews, your website and the Meta Ad Library — and turns it into a 0–100 number across ten levers. It does not measure how good your gym is. Great coaching and a room full of happy members can still score low here, and that gap is usually the point.
The three categories
- Visibility35%
- Retention Signals30%
- Competitor Position35%
The ten levers
Visibility
- Reviews
- How many reviews you have and how well they are rated. Source: your Google Business Profile.
- Google Business Profile
- Whether the profile is complete: hours, photos, categories, a website link. Source: Google Business Profile.
- Website Presence
- Whether you have a working site and what a first-time visitor can do on it. Source: your website.
- Ads Activity
- Whether you are running paid social ads right now, and how those ads are built. Source: the Meta Ad Library.
Retention Signals
- Review Recency & Response Rate
- How recently members left reviews and whether anyone replies to them. Source: public reviews.
- Program & Offer Clarity
- Whether your programs, pricing and first step are stated plainly. Source: your website and profile.
Competitor Position
- Rating vs. Local Average
- Your star rating against comparable gyms near you. Source: Google Business Profiles.
- Review Count vs. Local Average
- Your review volume against those same gyms. Source: Google Business Profiles.
- Ad Presence vs. Competitors
- How many nearby gyms are advertising while you are or are not. Source: the Meta Ad Library.
- Market Saturation
- How many comparable gyms sit in your area. Context only. Source: Google Places.
Why some gaps show up twice
A few levers measure the same underlying fact in two ways — once in absolute terms and once against your local market. A gym running no ads scores low on Ads Activity and low on Ad Presence vs. Competitors. That is deliberate. The absence matters on its own, and it matters again when four gyms within five miles are advertising to the same people. The same is true of reviews: a thin review count is one problem, and being well behind the gyms nearby is a different one.
What this doesn't see
- Public data only. We have no access to your CRM, your churn, your attendance or your revenue, so nothing here is a judgment on how the business actually performs.
- Market Saturation is context, not a task. It tells you how crowded your area is; you can't move it.
- The competitor set is the most comparable gyms within roughly five miles, matched by type and review volume so a boutique studio isn't measured against a big-box chain. When there aren't enough close matches nearby, we say so in the report.
- Signals we can't read are left blank rather than guessed. An em-dash in the report means exactly that.
How often this refreshes
Reports regenerate monthly. Competitor ad activity, review counts and local ranking can shift well before then, so a plan that fits today may not fit in four weeks.