Focus DigitalGym Growth Score

See exactly why your gym is losing to the studio next door.

Get a detailed competitive analysis. No sales call. No hidden fees. Just actionable data in 5 minutes.

✓ Instant access✓ No credit card required✓ Takes 5 minutes

Your gym

—/100

Enter your name to score

Fixable gap24 pts

Studio next door

82/100

Highest-scoring gym nearby

Used by 1,200+ gym owners. Here's what changed.

2,847

gyms analyzed

Across 50+ cities

24 points

average competitive gap

Closed within 60 days

18%

average boost in member retention

After implementing recommendations

Alex T., gym owner

“I was ranked 6th in my market. The report showed my Google profile was basically abandoned. Fixed it in 2 hours. Three months later, I'm ranked 2nd.”

Alex T.Fitness One (Denver, CO)

Gym name and city withheld

Your report includes everything you need to compete

Your complete competitive gap analysis

See exactly where you rank against every gym within 3 miles. You get scored on 10 levers that actually drive member acquisition and retention.

  • Google Business Profile Strength45/100
  • Website Presence & Credibility32/100
  • Review Count vs. Local Average18/100
  • Program & Offer Clarity61/100
  • Ad Presence vs. Competitors28/100

Your ranked action plan

Not vague advice. You get 5-7 specific, ranked actions based on what will move the needle fastest. Each action shows you exactly what to do and the estimated impact on your competitive score.

  1. #1 Fix Google Business Profile(2 hours)→ +8 points

    Add business hours, professional photos, respond to reviews

  2. #2 Add testimonial section to website(4 hours)→ +6 points

    Include photos, results, member names

Implementation roadmap

You get a phased approach: quick wins in week 1, momentum shifts in week 2-3, and measurable results by week 4.

  1. Week 1

    Address top 3 gaps

    Expected: +5-8 points

  2. Week 2-3

    Build momentum

    Expected: +6-10 points

  3. Week 4+

    See results

    More inquiries, better positioning

Here's what one gym discovered:

Gym name withheld

City withheld

Score

58/100

Local benchmark

72/100

Competitive gap

14 pts

  • Google Business Profile

    45/100 ✕

    What's wrong
    Missing business hours, no recent photos, 2-month backlog of review responses
    Fix
    Add hours, upload 10+ professional photos, respond to all pending reviews
    Time
    2 hours
    Impact
    +8 points

  • Website Presence

    28/100 ✕

    What's wrong
    No testimonials, pricing not transparent, class schedule outdated
    Fix
    Add 5+ member testimonials with photos, add clear pricing, update class schedule
    Time
    4 hours
    Impact
    +6 points

  • Review Velocity

    52/100 ⚠

    What's wrong
    Getting 2 reviews/month, local average is 8/month
    Fix
    Send post-visit text asking for a review (template included), incentivize reviews
    Time
    1 hour setup + ongoing
    Impact
    +5 points

  • Program Clarity

    61/100 ⚠

    What's wrong
    Program differences aren't clear on the website
    Fix
    Create a comparison page (group classes vs. personal training vs. open gym)
    Time
    3 hours
    Impact
    +4 points

  • Ad Presence vs. Competitors

    35/100 ✕

    What's wrong
    Competitors are running active ads, you're not advertising
    Fix
    Launch Facebook and Instagram ads targeting 25-45 fitness enthusiasts
    Time
    Ongoing
    Impact
    +5 points

Why this works when other tools don't

Not a sales trap

You get the report instantly. No “call us to unlock the full analysis.” No sales team waiting on the other side. Just data.

Built by analyzing real gyms

We've analyzed 2,800+ gyms across 50+ cities. Every recommendation is benchmarked against actual gyms in your market, not generic advice.

Specifically built for your market

Your competitors' data is included. We show you what they're doing right so you know exactly what to match or beat.

Get your competitive analysis now

Questions?

Ready to see where you stand?

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